N.C. Lottery

“Max-A-Million” Campaign

In this twist on a classic Whodunnit, a sharp-eyed detective is hot on the trail of a million-dollar mystery. The case? Figuring out who hit the jackpot with the North Carolina Lottery’s newest scratch-off. But with 25 top prizes of a million bucks, everyone’s a suspect…

game dev

Inspired by the TV spot’s cast of curious characters, we designed a game that lets players crack the case themselves.
Think you can solve it?

radio

the team

AD | Rachel Bourgeois
CW | Abby Cotter

Agency | Cactus Inc.