Burger King
You Rule
You know the BK jingle, the one that plays nonstop and is completely unforgettable. Through its strategic repetitive nature and media placement, Whopper Whopper became more than a meme, it sparked a full-blown brand revival. My partner and I jumped in right as the cultural moment exploded, helping carry the flame-grilled torch forward.
Love it or hate it, one thing’s for sure: Burger King is selling more Whoppers than ever.
Oh, and the work won one of these. ✏️
case study
spots
Awards
In addition to the the One Show award, we accepted the “People’s Choice” award from Chicago’s Advertising Federation. The award is given by a panel of regular, non-industry people, which was so refreshing. The best part? We won an award shaped like a 🌭 for a commercial about a 🍔.
The Team
Made at BarkleyOKRP with:
AD: Rachel Bourgeois
CW: Brit Williams
CD: Michael Craighead
GD: Chris Powell
ECD: Ben Pfutzenreuter
ECD: Matt McNulty